West Bengal
Saroda Sagar Bashuri is a sculptor from Birbhum. But his hometown had few takers for his art. So, he launched his YouTube channel, Art Tech, to connect with Art lovers digitally. Initially, he struggled to draw an audience to his channel. But after watching YouTube videos on how to grow channel viewership, he came up with a new way to connect with digital audiences. He made his videos more interactive and began to teach the art of sculpting, along with showcasing his work. Since then, his channel has grown in popularity and viewership. From teenagers to senior citizens, many have learnt from Sagar’s channel and he is often referred to as ‘Guru’ by his subscribers in their comments. His artwork has been displayed in museums and he is flooded with orders from all over the country as well as overseas. So much so, that he has had to pass on some orders to his talented students, giving them an opportunity to grow in their careers as well. Through his YouTube channel, he found a way to not only monetize his talent, but also impart his knowledge and skill to others.
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