Rajasthan
Kaushalya Choudhary was always fond of cooking. Her passion found a purpose when she discovered a newspaper article about a young girl earning up to 15 lakh rupees a month from her YouTube channel. She saw it as an economic opportunity to rekindle her love affair with food and began sharing videos of Rajasthani cuisine on her channel - Sidhi Marwadi.
A seasoned vlogger, Yashi Tank's foray into entrepreneurship was built on the foundation of her successful YouTube channel. In 2022, she launched Suyash Fashion, a boutique specializing in Rajasthani print and featuring Sanganeri designs. Yashi was able to grow her business by leveraging her channel to share new designs and collections with her more than 15 Lakh subscribers. Within a year since launch, Suyash Fashion employs 20+ people and has shipped over 10K orders across India.
Explore stories from other states and territories
Meet other creators, artists and small businesses from across the country, who are using YouTube to empower their communities, and share their culture and passions with the world.
DISCOVER