Nagaland
Chokri, the language of the Chakhesang Naga tribe of Nagaland, and the mother tongue of the Tetseo Sisters, was fading into extinction. The sisters - Mercy, Kuvely, Azi, and Lulu - spent their early years trying to keep the language alive through live musical performances. But soon, they realized the need for a platform that can serve as a repository of their Chokri music. This motivated them to create their YouTube channel. Previously, they’d thought of YouTube only as a place to listen to their favourite music from across the world. After launching their channel, they turned to YouTube to also learn how to upload videos, check insights and reach more people. Their channel, focused exclusively on music in the Chokri language, captivated audiences across India and helped them connect with other artists. Today, the Tetseo Sisters represent their state in cultural events across the country and also represent country at global stages. And while the curtain may fall on their shows someday, they know that their language will live forever through their YouTube videos.
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