Kerala
Geo Joseph had a simple vision - to help young children from his state experience the joy of science. This motivated him to start M4Tech, a YouTube channel with videos in the Malayalam language focused on DIY scientific experiments. The viral success of one such video, where he demonstrated the effects of mixing mint with cola, encouraged Geo to upload content more regularly. Soon, he got into a partnership with his friend, Praveen, and became a full time YouTube creator. Over time, through a rigorously researched content strategy based on the likes and preferences of their viewers, the two partners built a strong community of millions of subscribers, and started earning lakhs of rupees each month. Many children today use their videos as inspiration for state-level science competitions. Hailing from a small village in Kerala, Geo Joseph had never anticipated the love, respect and success he saw on YouTube. His channel provided him with an opportunity to inspire curiosity in many young minds, and he remains committed to it.
In 2020, Biju started a YouTube channel spotlighting life with his tight-knit family, who hail from a remote village in Kerala. Biju’s content – which shows everything from the family cooking their favourite recipes, to wedding day traditions – resonates strongly with a large audience, helping the channel grow to over 2 Crores subscribers in under 3 years. Biju is able to earn supplemental income that has helped the family’s financial position.
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