Karnataka
"Parmeshwar K.S. started his YouTube channel, Kalamadhyama, to showcase his films and documentaries. However, soon his channel evolved into something much more than that. Inspired by several documentaries he saw on YouTube, Parmeshwar decided to document the untold stories of the heroes and sheroes of Kannada cinema - the writers, the actors, the directors and the technicians. Through his channel, he not only showcases his own talent, but also shines a light on so many others in the Kannada film industry. His intimate style of storytelling, often through interviews, struck a chord with his viewers. “I received encouraging comments, and my viewers also began donating money to the subjects featured in my videos who were facing financial hardships,” he explains with pride. His interviews were often instrumental in reviving fading careers. Today, Kalamadhyama is not only a means for Parmeshwar to earn a living, but also a platform where the heritage of the Kannada film industry lives on.
Manipal Hospitals - one of India’s foremost healthcare providers - wanted to make a difference by providing access to trusted health information. They started posting YouTube videos in 2010, and in the years since have reached millions of Indians, publishing over 1,100 videos and gaining 1 Crore views in the last year alone. Using YouTube’s multi-language audio feature, Manipal Hospitals is helping viewers discover more content from healthcare experts in their preferred language and lending a trusted voice at a time when it’s never been more important.
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