Jammu and Kashmir
Once, while searching for her favourite Kashmiri pulao recipe online, Tassiya Tariq couldn’t find one that was authentic. This gave birth to the idea of “Kashmir Food Fusion”, her YouTube channel dedicated to keeping the unique cuisine of Kashmir alive. The first step was to understand how to create a YouTube channel, make and edit videos, grow subscribers, etc. Once she learned all this on YouTube itself, the next step for her was to learn how to cook original Kashmiri dishes from recipes shared by her family. Through hard work and persistence, she built her channel. As her popularity grew, so did her followers. Her recipes reached far and wide, and in no time, she won the coveted silver play button and was also featured in national newspapers. Her channel has not only given a permanent home to authentic Kashmiri cuisine, but has also become a repository of Kashmiri culture and heritage.
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