Bihar
Sneha, Puja and Pawan were in school when their family fell into financial difficulties. The siblings wanted to help their parents by contributing to the household finances. That’s what motivated them to look towards YouTube. Their YouTube channel, Artkala, is all about ideas and techniques to repurpose waste materials, like plastic bottles, into decorative pieces. Initially, the growth in the viewership of their channel was slow, but they kept at it. Once, around Diwali, they posted a DIY video about making lamps. It turned out to be the break they were waiting for. Within a few months, their channel was monetized. They diligently built and nurtured their channel over the next five years, and started making a substantial earning each month. Today, the siblings have left their financial troubles behind. Through the DIY ideas explained in their videos, they have helped many of their viewers start small businesses.
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