Andhra Pradesh
Dr. Phanideep Pothula was working a regular shift at his hospital job, when he noticed his fingers shaking. Thinking it was exhaustion, he ignored the symptoms, only to be later diagnosed with Amyotrophic Lateral Sclerosis (ALS). As his brother Sundeep Pothula took over as the primary caregiver of the family, he turned to YouTube to learn more about ALS and prepare for the tough days to follow. To overcome their sense of despair, the Pothula brothers created their YouTube channel, to impart information about science, psychology, and other subjects in their native tongue, Telugu. They wanted to help their community learn and inculcate a more positive way of life. Today, a community of millions of viewers supports their channel and helps them earn more than ₹1,50,000 per month. Phanideep’s recent demise has left a gaping hole in his brother’s life. However, he remains motivated and continues to share videos through his channel to help people cope with mental health challenges.
Madhavi believes that gardening is for everyone. That idea is at the heart of her channel - Mad Gardener, where she shares basic to advanced methods of gardening to her over 6 Lakh subscribers. Since setting up one of the first gardening channels in Telugu in 2018, Madhavi’s passion has inspired many of her followers to take up gardening, and she’s able to use her earnings to re-invest in her garden and channel. It has also earned her accolades - including the prestigious Rythu Nestham Award for terrace gardening from the then-Vice President of India.
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