Dr Matt and Dr Mike are unpacking the mysteries of science in front of hundreds of thousands of people and democratising education through their fun and easy-to-understand YouTube tutorials. The lecturers first created their short videos as extra student resources, but their simple and relatable style soon triggered a world-wide reaction. They’re now on a mission to give everyone free access to world-class science and medical education. Today, their videos are watched by keen learners across the globe - whether they can go to university or not.
Through our YouTube channel we've been able to break down barriers that limit people from engaging in evidence-based health information. We're able to reach an extensive audience and build a community where we can share learning content that is easy to follow, accessible, and above all free.
Performing was a big part of Miiesha’s childhood. Now, the singer-songwriter has gone from her small Aboriginal community of Woorabinda in Central Queensland to a bigger stage, sharing her music with the world through her songs and music videos on YouTube. The proud Anangu and Torres Strait Islander sings of her people and her community through RnB and Gospel-inspired music. Her self-written tracks not only chronicle her life and journey as an Indigenous woman, but raise awareness for the First Nations experience too. She’s also joined two other Aussies in the global #YouTubeBlack Voices Fund initiative, to help roll out training and networking programs for emerging creators and artists on YouTube.
I want to inspire other Aboriginal and Torres Strait Islander kids that they can do anything…. A lot of my community cannot afford to have other subscription streaming services, but with free access to YouTube, it is by far the most important platform in my community.
After years of sharing gardening and sustainability tips at family barbeques, Mark Valencia wanted to share his passion with the world. Self Sufficient Me is now a place for the Australian Army veteran to give people the knowledge and skills they need to live a more sustainable lifestyle. The channel offers tips to suit everyone, covering everything from growing your own food on a balcony to designing a custom-built veggie patch for a large property. The easy-to-follow tutorials have not only helped millions of people across the world transform their lifestyles, but the videos champion the therapeutic benefits of getting your hands dirty in the garden too.
I have had people tell me that my videos encouraging them to garden and “get into it” have literally saved their lives as gardening and the outdoors helped them cope better with stress or an illness they were suffering.
Marion Grasby is proving that cooking at home can be easy, delicious and fun - all at once. The former MasterChef Australia contestant invites viewers into her kitchen, inspiring everyone to get creative with her easy-to-follow tutorials for flavoursome home cooked meals. Marion’s personal touch is the key ingredient of her success. The proud Thai-Australian shares the stories and family secrets behind every meal she cooks to help her viewers appreciate the rich history of the food on their plates. YouTube also allows her to share her cookbooks, advertise her supermarket products and - of course - spend every day doing what she loves.
Ad revenue means I have more freedom to be creative. I can employ a bigger team to create more compelling stories, which in turn means more people are seeing and buying my Marion’s Kitchen food products in their supermarkets in Australia.
The only thing Miller Wilson loves more than being in nature, is sharing his Australian outdoor adventures with the world. The keen explorer captures his explorations through the lens of his GoPro to encourage others to get out there and appreciate the unique Australian wilderness. Miller invites his viewers to get up close and personal with Aussie animals on hair-raising adventures that are always shared with passion. After working alongside Australian nature conservation organisations to make education fun and engaging, the 18-year-old is now working on his own charity. The Future is Nature will raise funds for the international conservation efforts closest to his heart.
I love to hear that I am reigniting people’s passions for the outdoors and creating an awareness and understanding of all the beautiful creatures and nature we have right in our backyard here in Australia and around the world.
What started as posting app reviews from her bedroom, went on to become a full-time career in the tech-industry for Elly Bailey. The LGBTQIA+ creator has gone on to become Australia’s largest female tech YouTube creator and her biggest passions have now become new revenue streams. Elly’s popularity has attracted brand partnerships and allowed her to write a book, land a Channel 10 hosting gig and travel the globe all in the name of tech. Her YouTube channel was also the launchpad for a consulting business that supports other YouTube creators.
YouTube gave me a platform to start sharing my passions and personality with the world. I have been given countless opportunities to work with all kinds of brands and travel nationally and across the world.
YouTube was the first platform where I started to earn money from the platform itself, not just through external brand deals. Through the revenue I earned on my long-format YouTube videos and through the YouTube Shorts Fund, I was able to expand my team beyond just myself. This expansion allowed me to create more videos and share more cooking ideas with more people across the world.
Creator Toby Hendy fell in love with science at a young age at school and fueled her interest by watching science content on YouTube. That interest would come full circle, and YouTube and science would eventually become even bigger parts of her life: in 2018, while beginning her PhD studies in Physics & Mathematics, she decided to combine her passions for science and communication and become a full-time creator. Today, Toby’s YouTube channel - @Tibees - where she posts educational videos on physics, mathematics, and astronomy, has since grown to over 1M subscribers and she’s collaborated with some of the world’s top science creators including Vsauce3, Physics Girl and Cody'sLab. In 2022 Toby released an animated short film titled Finding X, which she created with support from YouTube and Screen Australia’s joint initiative, Skip Ahead. Toby wants to continue creating content that teaches and inspires others to love science as much as she does.
Explore stories from other states and territories
Meet other creators and small businesses across the country who are using YouTube to empower their communities, and share their culture and passions with the world.
Discover