Morgs and Simmo always knew Arnhem Land was a special place. Now, they’re showcasing the region to the rest of the world through unique fishing and adventure videos that celebrate the Northern Territory’s rich cultural history. Fishing the Wild is a place for the pair to share Indigenous stories, explore traditional Yolngu culture and celebrate the surrounding pristine landscapes. Morgs and Simmo’s laid-back and relatable approach is helping to shift public opinions around Indigenous communities and put the region on the global map. By championing local towns in their videos, Morgs and Simmo are a driving force behind Arnhem Land’s rapidly evolving economy.
YouTube has enabled us to reach demographics of people from all over the world to not just create awareness about Arnhem Land and its people and culture, but also create pathways for people to visit and contribute to the local economy.
Baker Boy takes to the stage to share his first language and Indigenous culture with people across the world. The Arnhem Land-born musician’s success is helping younger generations gain confidence and become leaders in their communities too. After breaking into the rap scene in 2017, Baker Boy struck a chord with audiences with his music videos rapping in Yolngu Matha and English on YouTube. His videos also feature traditional instruments like the yidaki (didgeridoo) and showcase sacred places such as Hanging Rock. Through his music he’s encouraging other Indigenous Youth to embrace their culture and helping to raise awareness for the challenges faced by his community.
I uploaded the first ever song I wrote to YouTube as a way to share a song with my community, something small that I thought the kids would enjoy but the power of YouTube meant that my song reached a much bigger audience than that. It was really the launching point of my career.
Satbir Aulakh grew up in Punjab, India and moved to Darwin, NT in 2007. He started making music whilst studying at medical school but actually recording it was cost prohibitive for a student. Once Satbir began working as a doctor he also began pursuing his music dream. He featured as an artist and dancer in a music video for a big time Bollywood star and it was on set that he met his now director Akshay. It was Akshay who encouraged him to start a YouTube channel so that he could create and release music as he liked. Today Satbir writes, records and shoots videos for his music in and around Darwin for his YouTube channel @SatbirAulakhMusic. Along with Akshay, he also works with a Northern Territory based video production house called Global Headquarters to produce his music videos. In two years Satbir has had three of his music videos reach 2M views. And although the majority of Satbir’s audience is based in India and Pakistan, he often has patients in Darwin commenting on his videos and thanking him for showcasing Darwin to an overseas audience.
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