When Sanjna Pathania’s morning routine video working for "The Big Four" went viral on YouTube, the former risk management consultant set out to help young Aussies kick start their career by sharing her corporate lifestyle and the lessons she learnt along the way. successbysanjna is a one-stop shop for young people to get job-ready. Her strategies and insights are so in-demand, she’s left behind the corporate world and used her channel to launch a professional development consulting service. Her subscribers are now more than her clients - they’re part of her mission to support a generation of confident and ambitious goal-chasers.
I didn’t want to dread waking up each morning knowing I would have to work for someone and do something I didn’t fully enjoy. It’s because of YouTube I was able to escape the rat race (9-5) and work on things that truly make me happy.
Mighty Car Mods is one of the biggest automotive and adventure shows on YouTube. What started as videos of two Aussie guys tinkering in their garages went on to become a decade of full-time work. Blair and Marty’s automotive DIY tutorials have helped them build a community of three million car enthusiasts across the globe. Their knowledge of all things automotive has also attracted sponsorships, collaborations and partnerships with global brands such as Supercheap Auto, The Discovery Network and Qantas, and helped them create multiple revenue streams off the back of their YouTube success.
YouTube is the platform we go to first as it’s where our fans know to find us. We started doing this for fun and to this day we can still say we have a lot of fun doing what we do.
Schellea Fowler believes age is far more than a number - it’s something to get excited about. After decades watching women feel embarrassed or ashamed of their age, the fashion stylist set out to rewrite the narrative. With a background in psychology and ageing studies, Schellea launched her fabulous50s YouTube channel to share health, beauty, fitness and wellness tips for over 50s. Her goal? To help women around the globe feel good about themselves at any age. These women are now her inspiration to keep creating content that inspires ladies to keep chasing their dreams.
The most inspiring thing for me is reading the emails and comments from my ladies. This is the gift that YouTube has given me, the gift of being in service in such a profound way. I am very grateful.
Macinley Butson was just 16 when she decided to do something to protect women from excess radiation during breast cancer treatment. She turned to YouTube to understand the potential risks associated with excess radiation through breast cancer treatment, and build the skills needed to design and develop a potentially life-saving invention. After medical testing, her Smart Armour invention is shown to reduce exposure for the contralateral breast by up to 80%. As the first Aussie to win the INTEL International Science and Engineering Fair, Macinley has added “World-Leading Inventor” to her resume before even graduating school.
For someone that was in year 10 and trying to learn something that people in a Master’s degree would be learning, it was like reading in French. That’s when I turned to YouTube. I was looking at videos as to how to actually read scientific journals… and what’s needed to actually solve this.
Moving to the city is inevitable for many young adults in regional Australia looking to start a career. When William Sharples still couldn’t find a job in his hometown of Merimbula at the age of 26, he channeled his passion for gaming into a determination to learn coding through YouTube tutorials. Realising he could use this skill to create job opportunities for other kids in his rural community, he secured a grant and launched the Eden Game Development Centre. The business offers coding and game development classes to prepare young people for digital careers they can pursue from their hometown. These collaborative workshops are also helping students develop important skills, like leadership, teamwork and problem-solving.
Everything I did started with YouTube. YouTube taught me how to teach the kids, and now I’m teaching the kids to learn on YouTube, which is a better resource than I ever could ever be.
Our entire animation studio of over 40 people was founded on YouTube and uses it as our primary distribution platform. The accessibility and freedom has allowed us to reach niche audiences and grow a community in a way that no streaming service possibly could, and I think it's an essential part of how media consumption will be into the future.
Without YouTube, we wouldn’t have been able to gauge the demand in the US. We wouldn’t have run advertising in the market due to conversation rate… but with organic content on YouTube reaching a global audience, we can understand where customers are and where to focus on business expansion.
YouTube has always been a big supporter of my music throughout my music career. I’ve noticed a big jump in streams on the platform from playlist adds. I’m now also able to connect with fans of my music and create new ones thanks to YouTube Shorts. I’ve learned how to utilise the stats I am given on YouTube when it comes to booking shows in different parts of the world.
Having a platform like YouTube early on in my career allowed me to not only promote my music, but it was also a platform to showcase my personality. I fell in love with making videos at the same time as I fell in love with songwriting, so it was somewhere to upload everything I was proud of and helped me to build a fanbase and fun community to be a part of.
I didn't think that it was possible at all for me to make a way into the music industry until I started posting covers and originals onto YouTube. I accumulated a community through that platform, so in a way I’m truly thankful for YouTube as a gateway in.
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